Did you know that, in the U.S. we see 10,000 brand messages every day? It’s a difficult fact to swallow because it seems unfathomable. You likely couldn’t begin to name them all. Exactly. With so much content vying for your attention, and your short term memory, how does any brand manage to stand out? And how will yours? Welcome to the world of Marketing Strategy.
What Is Marketing Strategy?
It sounds fancy, but Marketing Strategy is a tailored solution that comes from identifying your goals, and devising a plan of action to reach them.
Know Your Customers
The first thing to do in developing your strategy is to identify your ideal customer, and create a Customer Profile. In order to successfully market it’s crucial to understand to whom you’re marketing. Gather as much specific information as possible. Stay focused on one customer group so you can customize relevant, engaging content that really speaks to them. Liken it to someone calling to you on the street. You’re much more likely to turn around if they’re using your name, or an identifying factor of your wardrobe, than a generic “hey!” Your customers will be more likely to respond if they feel you’re talking to them.
Have A Great Website
In this day and age, a website is just as important as your brick and mortar. The website is often your first impression, and it speaks before you do. Make sure it’s optimized for mobile use, and that it has a loading speed quicker than 3 seconds. Be sure it looks professional, and that it’s intuitive to use. Use the same colors as your other marketing materials to keep brand identity consistent.
Social media is giving the website a run for its money as the first point of contact with your business. Identify the form of social media most likely to be seen by your target audience, and focus your energy there. Work on creating content that feels relevant and innovative to them. Look at the effective campaigns of your competitors and see if you can identify the elements that made them successful. Keep an eye on what’s working for you. Stay open to shifts in trends, and be ready to adjust.
Sometimes it can be hard to be objective about your own business. We all need an outside eye from time to time. A marketing consultant is a great way to get an unbiased, and well-informed opinion. A marketing consultant will listen to your goals and help you create a tailored Marketing strategy, as well as assist in its implementation. It can be a great way to teach your existing team new tricks. Marketing consultants build their reputations on delivering metric-driven campaigns, working efficiently, and being familiar with the latest marketing tools and technology. When the consultant’s job is done, your company will be left with a higher level understanding of your strategy, and new resources to fly on its own.
By taking the time to prioritize your marketing campaigns, monitoring what works and doesn’t, and being open to adjusting your strategy, you’ll see the results in increased website traffic, social media likes, and sales. Step out and differentiate, and let the other 9,999 brand messages figure it out for themselves.