Marketing and Direct Mail for HVAC Contractors, Plumbers and Electricians
Unlike other forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it’s delivered, the content of the message and how many people you reach. We like to say it’s an opportunity to put your brand directly into a homeowner’s hand.
Why not elevate your business to a higher level of exceptional customer service by sending a Thank You card signed by the business owner one week after the sale? Successful businesses are building solid customer loyalty and repeat business just by sending Thank You cards. You can even include a gift card for more services from your company that will keep homeowners coming back to you. PrintFast offers many different programs to suit your needs.
Selling Membership Plans is a key part of your business. And we support you with a variety of custom-produced membership mailings. From a simple welcome greeting card to a comprehensive, new member experience packet, we can deliver the new member mailing that best suits your needs. Just send us your new member list each week and we’ll take care of the rest.
Your service experts need the right tools to provide the highest level of service to your clients. Another important tool that they need are home service packs. Service packs are a collection of your most important brochures, equipment stickers, insurance forms and other items that are packaged in an attractive presentation folder to be opened when your service expert is sitting with the homeowner.
Direct Mail Saturation
Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates.
Saturation mail works well for local businesses trying to drive word-of-mouth and in-store visits. Here are a few of Melissa DATA’s tips for prepping a saturation mail campaign.
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