Newsletters

This in the “KNOW” understand the importance of following up on a Newsletter.

Customers want what they want when they want it. Putting the information that your customer needs, as well as wants, is critical in this competitive market. Simple missed opportunities are a thing of the past with scheduled newsletter campaigns.

PrintFast will brush away the clutter and create a newsletter that speaks to your target audience on a local level. Directly targeting their specific region, environment, obstacles and challenges.  So simple, all you need to do is to collect a small amount of data during each of your service calls. Most of this information is standard when filling out standard paperwork. PrintFast will take it from there. 

SUPERCHARGED NEWSLETTERS

NEWSLETTER GROWTH STARTER

The newsletter design will have your company logo, colors, and other graphics so it will completely match all of your other marketing materials.

Basic newsletter with no editing or changing of the articles. The newsletter design will have your company logo, colors, and other graphics so it will completely match all of your other marketing materials. The articles will be generic to your industry(s) and the season. There will not be any changes to the articles or content.

NEWSLETTER GROWTH BASIC

The newsletter design will have your company logo, colors, and other graphics so it will completely match all of your other marketing materials.

Newsletter with editing of content.

The newsletter design will have your company logo, colors, and other graphics so it will completely match all of your other marketing materials. Additionally, we will edit, change or use any content (photos and/or articles) that you would like to provide.

  • We will use any photographs that you supply to us
  • We will use any text or articles that you supply to us
  • Each issue you can provide us with your welcome text (as seen in the attached newsletter sample below “A few words from the owner”. This is a great opportunity to speak directly to your clients and to personally introduce a new product or service…or you can just let us write more generic wording that relates to the newsletter. You can even have different versions of your welcome text depending on existing clients, prospects, plan members or whatever you would like

NEWSLETTER GROWTH EXTREME

VDM is the ultimate in personalized direct mail marketing. Just as the name implies, with each newsletter that we print and mail to your clients and prospects, the data is variable and will change from sheet to sheet.

VDM is the ultimate in personalized direct mail marketing. Just as the name implies, with each newsletter that we print and mail to your clients and prospects, the data is variable and will change from sheet to sheet. I know this sounds impossible…but here’s how it works.

Using VDM is just like using a spreadsheet. Each homeowner will have their unique information in data fields such as:

  • Member of a service plan (yes or no)
  • Last service visit
  • Age of HVAC equipment
  • Age of water heater
  • Fuel oil. natural gas, or propane system
  • Pets present in the home
  • Children present in the home
  • Any custom fields that you would like
Of course, all of this data will have to come from you. But we’ll make it easy to collect and input the information into your newsletter.

When it comes time to print your newsletter our digital press prints each sheet based on the data that is contained in each record of the spreadsheet. It also addresses and bar codes the newsletter for mailing all at the same time.

But here’s where VDM really gets interesting. Here are some examples.

  1.  Let’s say you have a client that has joined your membership plan. Then we’ll be sure that the coupons that will be printed in his/her newsletter will be the membership valued coupons with the bigger savings. Clients that are not members in your plan, their newsletter will show the less generous, lower value coupons normally offered to non-members and the general public.
  2.  How about a homeowner that has just had their bathroom renovated? We’ll be sure that their newsletter does not contain articles or coupons for bath renovations. But instead has an article and coupon for a different product or service that you would like to promote
  3.  Or perhaps a homeowner that has just purchased a new HVAC, but not a maintenance plan. Their coupons will include one for a maintenance plan promotion.

The options are endless! I know that all of this sounds amazing or maybe even impossible. But we want to offer your our new VDM products so that you may speak directly to your clients and prospects. Call us today and we’ll be happy to explain the benefits of VDM and speaking to your clients personally.