You might think that the answer is to get and sell to more new customers, but that’s only a small piece of the puzzle to growing your service business. When looking at the entire picture it is important to place significant value on those homeowners that you have already served. That’s where a focus on strong customer retention comes in.
Once you’ve defined your product and have identified your target market, company growth can start taking off rapidly–and it’s important to dedicate just as much attention to retaining existing customers as to selling to new customers.
Achieving goals by offering your products or services may seem like an easy sell, but there’s more to it than just answering phone calls and welcoming them onboard. It’s more about creating a process from the very beginning that fosters communication, trust, and mutual growth that will lead to 100% client retention.