Sending direct mail is still one of the most proven and trustworthy methods to alert consumers to your product and services.
Studies show that 75-80% of consumers open and read junk mail that they received prior to discarding it. Studies also show that Email, regardless of its content, has a 37% chance of being scanned through and deleted without much thought or attention. According to a study conducted by USPS NCOLink and Small Business Trends, U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return. When you consider the return on investment (ROI), direct mail provides a powerful added advantage for you and your business that keeps you ahead of your competition.