Trucks are not only an extension of your office with a service expert and his tools, but a rolling billboard for your brand. And truck photos are an important part of your marketing to homeowners. You should feature your trucks in all your printed materials. How should I take a photo of my truck? Here are some key points to remember:

1. Always use a good quality camera and not a smart phone to take your pictures. If you are going to be promoting your quality brand, you should start with good quality photos.

2. When you are taking your photos be sure to set the camera’s resolution to as high as possible to capture every pixel of your image. Low resolution photos equal blurry photos in print.

3. Be sure the day is mostly sunny without full sunshine and the dramatic shadows it will cast. Also, be sure that the sun is to your back so the side of your truck is fully illuminated.

4. Stand perpendicular to the side and center of your truck. It doesn’t matter if your truck is facing to the left or to the right, but to the left is best since it’s the driver’s side.

5. The location (background) of your photo is best when it’s in front of a house. But if that’s not possible, we can create the perfect background for your truck.

Here’s an example of a truck photo supplied to us by one of our customers in Portland, WA:

Photos taken (or viewed) in front of a home brings credibility to the fact that you are servicing homeowners. With the picture above, there is certainly more impact to a potential customer if the truck is shown in front of a home instead of an industrial building.

We were in your neighborhood…
Sending out postcards in a radius or cloverleaf program can be an effective way to build brand recognition in a community. Combined with the yard signs you’ve left behind, you will have established your presence in a neighborhood. And maintaining your visibility is the to key to your success. How should I take a photo of my truck? Here are some key points to remember: (Items #1 – 3 are the same as the truck side photo instructions on the front)

1. Always use a good quality camera and not a smart phone to take your pictures. If you are going to be promoting your quality brand, you should start with good quality photos.

2. When you are taking your photos be sure to set the camera’s resolution to as high as possible to capture every pixel of your image. Low resolution photos equal blurry photos in print.

3. Be sure the day is mostly sunny without full sunshine and the dramatic shadows it will cast. Also be sure that the sun is to your back so the side of your truck is fully illuminated.

4. Since this is a “We were in your neighborhood” photo, be sure that your truck is parked in the driveway and close to a home.

5. Be sure that you capture your truck and the surrounding area. Do not stand too closely to your truck…we will crop the photo as necessary.

6. Make sure that you can clearly see any signage on your truck.

7. Walk around your truck from many angles while taking lots of photos.

Here are some great examples of truck photos that can be used for radius mailings:

HVAC Marketing, Branding, Positioning, Design, HVAC image adjustments

File sizes…
When you send us your photos, they should be in JPG format and should be about 15MB or more in size. If your file sizes are smaller they may be low resolution files that may not print clearly on larger-sized postcards. When sending us large photo files you may use WeTransfer.com which is an easy to use free service. A final thought…
Taking digital photos is free. The days of expensive cameras, film, developing and making prints is far behind us. So invest in a decent camera and take lots and lots of pictures. And also think about taking photos of your job sites and service experts too. You never know when you’ll need other great marketing photos for an upcoming project. Feel free to call us with any questions that you may have. Have fun!